You don’t have to look too far to see how widespread and popular surivalism is in society right now. It seems to be just about everywhere. From the Discovery Channel’s show with Bear Grylls to its other show Survivor Man, it seems to be a cross-culture phenomenon.
It has appeal to urban audiences who have never really experienced nature and the great outdoors. In this sense, it is unique to them and something they are unfamiliar with it, so it intrigues them. It also appeals to rural and country audiences because they are out experiencing nature every day. In this sense, it is something they can relate to and enjoy learning new tips and tricks about the areas that they are active in.
Now, I typically work with technology companies, and let me tell you, tech executives and employees are about as far from a survivalist-type of person as you can get. When you ask them something like what supplies to put in my bugout bag they just stare at you with a blank look. What are you talking about, they ask. Well, like I said, the cross-culture hit of survivalism has now hit tech companies and their employees and they seem to be getting interested in the great outdoors.
This has caused other companies to start releasing a wide array of survivor equipment and supplies that are sold at many large retail stores in and out of the United States and across the globe. These supplies are far and wide reaching. They can be anything from water rationings, compact and portable shelters, to outdoors and hiking bug out bags that people take with them on trips. The market is easily becoming a several billion-dollar industry and everyone is trying to get a piece of the pie.
So what can companies do to increase the international appeal of their own products in an increasingly competitive market for survivor gear? Well, that’s not an easy question, but I would like to add my thoughts onto this subject and help any other those who are willing to listen.
When any new trend or product comes onto the market, I like to begin by applying the same questions and propositions to it that I apply to any and all market analysis that I do. The first question I ask myself is what type of person is looking to buy this product? Ask I said above, people all across different cultures and lifestyles are now getting interested in this market, so it’s not necessarily just one single group of people. What we then need to do is analyze how we can best appeal to each of these audiences—or maybe we only want to appeal to a certain section of them. Do we want the entire market or do we just want to focus on one specific area of it right now? Companies also need to set goals and think about what success might look like if they do get into a given marketplace. These are all questions that executives need to ask themselves as they are making decisions on whether or not to get into a new product line.