Date — Friday 3rd Aug 2012
Time — 11am (approx.)
Location — Wieden + Kennedy Amst HQ
Temperature — 19C (maybe)
Weather — Rain (probably)
Florence Moll arrives in the office, a woman of classic elegance, she had kindly made the trip over from Paris to rendezvous with the Kennedys and talk us through the ins and outs of her life as an agent. As we soon found out, she holds an AAA+ roster of mega dope creative types from all over the shop, including The Kennedys very own multi-national in house image-maker and tech enthusiast, Ben Sandler (although we'd known this already). You can, should and most probably now will check out the rest of them on the inter webs here http://www.florencemoll.com/. It's top draw stuff, for serious.
She talked us through the selection of photographers, set and 3D designers she manages, explaining some of their backgrounds and generally how the whole agent thing worked. Sort of like a producer I guess mediating between the creatives and the client, sealing all the deals and signing on the lines. It was a cool insight into another angle of the industry. What stuck with me most though, was her approach to the working methods she encourages from the people she manages. It was the non-commercial attitude that was so appealing. Creating imagery, scenes, sets, whatever… but without the limit of budgets or the restrictions of clients. Doing work for the sake of itself because it's what should be done. Slowly it dawned on me, this was perhaps a rare and unusual, yet simultaneously excellent thing for an agent to be saying. It seemed genuine and, dare I say, "arty" (I really dig arty) and like something we should all be trying to get a piece of.
Words by Tobias PhontayneIMAGES:Portrait of Florence by Billy and Hells (artists on the roster)Nick + Chloé & ZeitguisedBen Sandler & Le Creative Sweatshop