The freshly arrived Kennedys were treated, this last friday, to their first official Cookie Friday… then guest lecturer Gabriel Lester managed to steal their attention away from the chocolate delicacies.
The part-belgian and part-american guest literally gave them a feast for their eyes with a quick introduction to his visually stunning pieces. A contemporary artist and filmmaker, the moustache sporting Amsterdam native showed videos and photos of the work closest to his heart while discussing his past in hip-hop production as well as his current views on art, creativity, and his imminent move to China.
Getting out of our tiny cinema, the audience's eyes and bellies were satiated. And we can easily say that we cannot wait to see what he will be presenting in Shanghai.
I’d just checked into the hotel in Sao Paulo, and was doing my usual upon-arrival inspection, when I came across the above.
Now what’s wrong with this picture?
In the upper-left hand corner, we have a box with some words on it. They read: ‘a glimpse of glamour.’
Yet in the lower left, we have a trash can, and the lower right, a bidet.
So to my mind, there are at least two things wrong with this picture.
First, the words on the box of soap. If you want me to think that something is glamorous, or that it will offer me a glimpse of glamour, there are probably better ways to do that than by simply stating ‘glimpse of glamour.’ In fact, those words make me think anything but.
And second, and more strikingly, is the placement of the box with those words on it. Over a trash can, and next to a bidet. Not exactly the world’s most glamorous location. Far from it.
So why did I get so worked up about this box, those words, and that bidet?
Firstly, because they reminded me of just how important it is that we choose our words carefully. When we want to evoke a response, we need to take a more considered approach than simply telling a person what we want them to think. And secondly, because context (be it paid media placement or the location of a bar of soap) should directly impact and inform the words that we choose, just as the words that we choose should impact and inform where we put them. And in this case, that lesson was comically overlooked.
I love Tina Fey. I've always been a fan of her unique self-deprecating style of humor, from her days at Second City, to SNL, to 30 Rock - one of the best shows on television. So naturally I was thrilled to see she had been selected as part of the Creativity 50 in AdAge. I also noticed that they've discovered Sputniko!, a Japanese-English artist who recently invented a device that simulates menstruation for those of us who never experienced it. Well done, Sputniko!
While I was reading through their "list of innovators who shape and redefine the landscape of marketing – and culture" I couldn't help noticing that our very own Eric Quennoy and Mark Bernath also made the cut. I happen to share a desk with these guys so I know they're geniuses. But I'm happy to see the rest of the world is catching on so quickly.
At Wieden+Kennedy we're interested in how things get made, not theory. So we’ve assembled a group of people who have to plan - rigorously, creatively, imaginatively - but who are from outside our tiny world of advertising.
There'll be no planner-y navel-gazing, philosophizing, or selling of agency shtick.
But there will be ample room for questions and debate - it should spark plenty of discussion.
Wieden + Kennedy Amsterdam are proud to welcome the 100 Euro Show to Amsterdam. Launched in 2009 by Antonio de Luca in Germany, the show has previously been held in Stuttgart and Nuremberg.
Showcasing the work of 100 illustrators from all over the world Canada, England, Germany, Hong Kong, Israel, Italy, Japan, Netherlands, New Zealand, Poland, Sweden and the US. This is the first time such a large group of internationally published illustrators will be exhibited together in the Netherlands.
The show will include over 300 original artworks, with each illustration available at €100. 50% of each sale will go to the artist and the other 50% will go to the Red Cross.
The show will take place on the 16th of June, kicking off with a live performance by Disasteradio followed by a DJ-session from Frank Milan & Flying Cobra for the rest of the show.