Well, here's something. It's not an open audition to join a Ten Years After tribute band, but it's pretty damn cool. Cannes Lions has teamed up with the Bill and Melinda Gates Foundation to create a competition to solve a communications challenge that the world is facing - The Grand Challenge for Communications. Until 15 May 2012, any person, team, agency, company or sentient extraterrestrial being connected to a galactic wifi network can submit a communications idea based on the challenge: Aid works. Tell the world. It centers around the need to find new and innovative ways of telling the story of how aid works. The brief is completely open; no rules, no restrictions. You don't need to enter a presentation or execution. Just write your idea down on a maximum of two pages by 15 May and enter here.
In July, up to ten finalists will be awarded $100,000 to further develop their idea. Then, in October, Cannes Lions will fly these finalists to Seattle (birthplace of Jimi Hendrix and other crazy new ideas that will change the world), to attend a special ‘university’ with the Cannes Chimera. Made up of the Grand Prix winners from last year's Cannes Lions, they are the people who are truly changing the way advertising, design, technology, marketing and content is being used to change the behaviour of consumers every day. Who is in the Chimera?
Then in December 2012, the ideas perfected in Seattle will be presented back to the Bill & Melinda Gates Foundation for a chance to be awarded one million dollars to make your idea a reality. Not bad. Actually, quite good.
You might - or might not - be interested in knowing that Alvin Lee, the singer/guitarist of Ten Years After is a friend of my family and so I'll be telling him about the honour of appearing on the W+K Amsterdam blog.
Posted by: Rob | 06/03/2012 at 12:13
when you don't know what to do,you can change the world.
Posted by: Cheap Air Max | 10/03/2012 at 10:15