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Bulls, colors, black and white, strength, wood, paper, enthusiasm, bullfighting, art, matador. Alvaro Sotomayor opened the doors of his studio (in the Wieden+Kennedy Amsterdam garden) and let us explore his art and creative experiences. The adventure of being with Alvaro was captured by the bloggers from 'In the make'. A platform where stories about great artists and designers are told. Something you can't miss.
Please click on the image to watch the video.
He did it – Rafa’s 7th Roland Garros! Some will compare it to Lance's 7 Tours, but for The Kennedys, who just got here last week, it felt like both combined.
They worked like wild fire last week. It started last Tuesday as a little spark of an idea. How could Nike celebrate Rafa's 7th?
The flame grew quickly with the launch of not only an homage to Rafa but also a tribute to Maria's imminent grand slam title.
The Kennedys produced 2 digital banners for Nike Spain, 1 print ad, a live mural that took 12 layers of 3mx3m stencils and 8 hours to finish, a 20" teaser, a live interactive feed on the Nike Tennis Facebook page.
They changed banners, uploaded stills, making-ofs, stop-motion and whatever got thrown at them. They got 5000 views and 5000 comments, which meant that they had to write 5000 names live. Those names got put into an air cannon and shot onto a canvas, creating the final image.
The fire got wild the last 4 days, but they fought it with fury and bore witness to these two historical victories, live on the web.
But they didn't do it alone. Other firefighters jumped in to help. Thank you to all the brave ones that made it possible. Dan, Paul, Erik, Barrie, Justine, Richard, Riccardo and Elena. And a special thanks to Judd for rescuing a few of us in some tight moments.
A wild week. No one died and we are all safe. Just another good fun sandwich.
Love,
A
(Alvaro Sotomayor, Creative Director, Co-Father of The Kennedys)
Yesterday we teamed up with D&AD and hosted the New Blood Portfolio Day, the first collaboration of this kind in Amsterdam.
For us this was a great chance to open our doors to 35 aspiring talents from all over Europe, excited to get their portfolio reviewed by our creatives.
But first we wanted the students to experience the W+K Amsterdam spirit. So we gave them the chance to spend some time with Keith White, our Recruitment Director and the emcee of the day, followed by a workshop session with the Kennedys, our apprenticeship program.
For the portfolio reviews, each student/team was randomly paired with 3 creatives in 1-on-1 sessions, a kind of creative speed-dating. And after some intensive reviews, it was time for some drinks and plenty of socializing.
The day was infused with great energy and provided an excellent opportunity for us to discover and nurture the next generation of creative talent.
Special thanks go to D&AD and the lovely Ella Schofield for making this possible.
Post by Andreea Dicu
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